Small Business Internet Marketing That Works

If you look at most websites online, if you can find them in the search engine, you will find some common problem that they all make. Typically they spend way to much building their website and not enough time or effort marketing their website. Why build a website if it can’t be found online or even if it is found, you don’t collect your customer information. We’ll talk about some of the common problems and what to do about them.

Very few of the small business online add lead capture to their web pages. It’s critical to understand that very few of the customers that visit your site will actually buy your product on their first visit, but they usually will be willing to receive something free from you like discount coupons or special deals. Why then do most small business not add in lead capture to their website. It’s a critical error that you can fix and you must keep your mind open to all ways to reach your customers and collect their information. Add a simple autoresponder to your website to collect customer information and stay in touch with them.

Another critical error that most websites make is not adding the Geographical location to their website title. Do you realize that 87% of purchased are researched online first before a person buys. If you have a exercise equipment business, doesn’t it make sense to add your location to the title of your website so that when someone searches for exercise equipment in your city they will find your information and your website. Without geographical information you website will never be found on a local search.

Finally, video is taking over the internet. Why not create a simple video about your business so that people can find your business commercial. Video ranks really high in the search engines so it makes sense to use video in the promotion of your business. Create a video and then send your viewers to a website where you can collect their email information and stay in touch with them.

Drop a Bomb on Your Depressing MLM Business and Earn an Intelligent Income Using Internet Technology

My yoga buddy Jeff began doing direct sales out of the back trunk of his car by selling a topical muscle reliever. Without the intention of growing into a lucrative business he was gaining momentum and inevitably realized he could expand into a store front retail business but he did not have money for start up costs and was not comfortable taking out a business loan.

Startup for Storefront business on West Broadway New York City:
- Inventory
- Store fixtures
- Office supplies
- Professional Fees (legal and accounting) insurance
- License permits and registration costs
- Utilities deposit/connection
- Other fixed start up costs i.e. Websites/Advertisements/Marketing Etc.

*Consider you will incur months of expenses before you can earn an intelligent income*

- Monthly costs:
- Rent/Mortgage
- Taxes
- Loans
- Wages & Benefits
- Advertisement/Marketing
- Insurance
- Equipment Lease
- Utilities
- Other fees (Web Hosting etc.)

Unforeseeable Expenses:
- Maintenance Issues
- Increase in Taxes etc.
- ?

Now a store front could be a major economic loss especially because Jeff had no prior experience. However after researching products on the internet he found some MLM business that had a significantly lower start up and maintenance costs.

Start up for A MLM:
1) A computer
2) Annual Ownership/Franchise Fee
3) A Space in Your Home
4) Minimal Monthly Sales to Accrue points
5) Now exorbitant start up cost like the brick and mortar option

* Certainly every company varies in benefit factors. Look For Part 2 When Jeff Nails His Economic Solution And Frys His Buttock In The Process.

Finding a Market Opportunity in a Poor Economy – Choosing Your Target Customer and Market Wisely

Sally wants to sell her custom designed greeting cards on the web. When asked, “Who will you be selling to?”, she replies, “Anyone who wants to buy!” If you ask her, “Where will you find your customers?”, she replies “Anywhere they exist. My market is global because I am selling on the Internet.”

What is wrong with this picture?

While Sally has certainly kept her options open, she may have lost something much more precious, an ability to appeal to any customers through a select focus, (which is essential in today’s economy). While a small business owner should never turn away a potential customer, choosing a target group of customers and a market area where they are most likely to be found provides a focus that enhances the chances for actually making sales … to any customer.

Choosing to be all things to all people not only increases your potential base of customers; it increases the number of competitors you will need to deal with. In addition, it decreases your chances of appearing to be “special” to any customer. Customers like to do business with those companies that convince them they specialize in taking care of their needs. So, as the number of competitors increases, the chance of actually making sales to these customers decreases. And, a small business just getting started that enters the market with little or no reputation to distinguish itself from competitors, finds it terribly difficult to compete.

Find a market “niche”

A small business owner, particularly the one just getting started, needs to find a “niche”. You need to find a group of customers located in a defined market area who have an intense unsatisfied desire. Otherwise, customers will not be motivated to make a purchase. In addition, these customers you have identified must have the ability to pay. There isn’t much sense in trying to sell to people who have no money. And, in today’s economy, it has become increasingly difficult to find a customer with money to spend.

Finally, you need to identify a group of customers in a market area where the existing competition is failing to adequately meet their demands and will likely not be able to do so in the future. But, your business should be in a unique position to meet their demands, now and into the future. This is the market “niche”

How do you find that market niche?

You can use the information you learned from your industry research to identify possible “hot spots” of growth. If possible, you want to stay away from choices where customer demand is declining, where competition is intense and possibly growing, and where the resources you need will be difficult to obtain. For example, perhaps Sally learns through her industry research that there is a hot market for custom designed greeting cards among non-profits related to fund-raising. And, Sally learns that income and gift giving continues strong on the east coast of the United States among non-profits serving their local communities.

Sally might do well to focus her efforts (at least at first) on landing sales selling greeting cards to these non-profits serving their local communities on the east coast of the United States. She will probably want a web site, but its purpose would be to provide information concerning her work. What she displays on that web site would focus on the interests of these non-profits. Once she has established a reputation with these customers, she can then expand into other markets and adjust her web pages accordingly.

But, selling to non-profits on the east coast of the United States is just a promising idea. How does Sally actually know if this idea can be profitable?

Determining profit potential

Sally must now analyze her idea to determine if it has profit potential. She must examine the competition on the east coast for the business of these non-profits and assess how intense it is. Then, she will need to gain an in-depth knowledge of the issues and concerns faced by these non-profits in attempting to raise funds. She will use this knowledge not only to plan her promotions, more importantly she will use it to design a package of products and services that will convince these non-profits that Sally has the solution to their problem of increasing the funds that they can raise.

Finally, Sally will want to test the reaction of these non-profits to what she proposes to offer. Will they actually purchase from her? Why or why not? Sally can then use what she learns from their reactions to make a sales projection that she is confident about. After her test, she will have a good understanding of how many members of her target customer group are likely to become customers, how much they are willing to spend, and how often they will be making a purchase. This allows Sally to decide whether or not she has identified a market niche with sales potential. If so, Sally will then make sure that her business is in a unique position to serve that niche profitably.

The importance of finding the right market niche cannot be overstated. However, it takes research and analysis to discover and evaluate the possibilities. This is admittedly hard work. But, it is work that helps you avoid wasting your time on ideas that are unlikely to succeed and focus your efforts on those ideas that have a chance for success. It is time well spent.